ADDING A FACEBOOK CONVERSIONS API FOR YOUR STORE

২৫ সেপ্টেম্বর ২০২০

WHAT IS A FACEBOOK CONVERSIONS API

The Facebook Conversion API option is a tracking and analytics tool used to measure the effectiveness of your advertising by understanding the actions people take on your website. You can use this data to:

• Reach the right people.
• Find new customers, or people who have visited a specific page or taken a desired action on your website.
• Drive more sales.
• Set up automatic bidding to target people who are more likely to take actions you care about such as making a purchase.
• Measure the results of your ads.
• Understand how successful your ad is by seeing what happened as a direct result. You can view information like your conversions and sales.

How to Connect the Facebook Conversion API

Go to Facebook Events Manager.

Select the pixel you want to associate with the GearLaunch Conversions API.  Make sure to select the pixel that’s already associated with your GearLaunch account. Then click on “Settings”.

Scroll down to the “Conversions API” section and click on “Generate Access Token”.

Click on the access token code and copy it.

How Add Your Access Token to your GearLaunch Store:

1. Open your dashboard and click on the Settings section.
2. Copy your access token and paste it into the Conversions API access token field in your GearLaunch Settings.
3. That’s it!

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