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People love to use throw pillows to add accent colors and aesthetic appeal to their home. A bright, bold, colorful pillow can be just the touch a room needs to make it feel modern and sophisticated. Pillows are also being used as a way for people to express themselves and show off their passions, sense of humor, and interests!

Product Highlights

Our outdoor throw pillows have a smooth, but durable feel, perfect for decorating an outdoor space! The indoor pillow is a bit smoother, for a more comfortable feel. They come in two sizes, 16 x 16 and 18 x 18 and are fantastic throw pillows to add a bit of color to just about any space.

Customers love to add a pop of color in their living rooms. Or, during warm, summer months add a bit of pizazz to an outdoor living space. Pillows are versatile and fun and some customers even use them to decorate bedrooms.

Design Ideas

The most important part about designing pillows is to design for your audience! If your customers are dog lovers, create fun, funny, or adorable dog themed designs. Here are a few ideas to get you started!

• Sports themed
• Funny quotes
• Wine themed
• Holidays
• Hobby themed
• Bedroom coordinates (Check out our guide on building collections!)

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Marketing Tips

Pillows are a specialized item, unlike t-shirts, which are more popular with some groups and demographics, and less popular with others. When designing, marketing, and advertising, make sure you have a group in mind that would find use for a pillow. Right now, pillows are selling especially well with the following groups of people:

• New homeowners
• Younger couples and newlyweds
• Female college students

These broad demographics are a good place to start, but make sure to narrow down further and find a small niche to target as well. Examples of more narrow niches are:

• Pets and Animals
• Relationships
• Science, nerdy stuff
• Religion and spirituality
• College life (watch for copyrights and trademarks)
• Trending décor themes (Farmhouse, Contemporary)

Calls to Action

Feeling inspired? You’ll need awesome calls to action to capture your audience’s attention! Whether you are sending emails or finding customers on social media or in an ad, you’ll need to make sure you understand your customers and tailor your messaging for them.

Here are a few to get you started:

Add a splash of color to your {room} with this fun {theme} design. Shop now!

Show off your love of {theme}! Browse designs here.

Add some humor to your {room} with one of our funny designs. Find more here.

Dress up your room with these bold new designs!

Launch Your Campaign