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Journals are incredibly popular with a variety of demographics which makes it marketable no matter your target audience. People use journals for personal use, work, art, and much more! They are a versatile product you can market to both younger and older audiences.

Product Highlights

Journals come with either hard covers or soft covers. Both types of journals have perforated pages for easy tear-out. Customers love to customize the front and back with unique designs, personal photos, funny text, personalized messages and much more! The lined paper is perfect for taking notes or making to-do lists!

Soft Cover JournalsHard Cover Journals

For customers looking for a more durable journal, they’ll enjoy the sturdy Hard Cover Journal. If customers are looking for a journal that is easy to carry with them, they may be more inclined to enjoy the Soft Cover option. Give customers both options for the best opportunity for success selling this product.

Journal Cover Design Ideas

Before you start designing journal covers, it’s important to understand how your customers might use a journal. Here are a few ways your customers might use a journal:

• A gratitude journal
• Baby journal
• Recipes
• Fitness journal
• Writing
• Tracking finances
• To create to-do lists
• To take meeting notes
• Guest books
• Meal planning
• Home organization
• School notes
• Wedding planning

If some of these purposes seem like a good fit for your audience, it will help you determine what designs or themes will be most popular. Here’s a list of our top design ideas:

• Personalization (Names or initials)
• Animal themes
• Floral themes
• Inspirational quotes
• Whimsical designs
• Seasonal themes
• School themes

Marketing Tips

Due to the versatility of journals, you have tons of opportunity for appealing to your audience with this exciting new product. If you aren’t sure if they would be interested, try running a poll on social media or through email. Women are typically more likely to purchase a journal, but if you create the right design, you can appeal to teens and men. For customers who enjoy planners for personal or home organization, you may see an increase in purchasing towards the end of the year as customers prepare for a new year.

Calls to Action

Feeling inspired? You’ll need awesome calls to action to capture your audience’s attention! Whether you are sending emails or finding customers on social media or in an ad, you’ll need to make sure you understand your customers and tailor your messaging for them.

Here are a few to get you started:

Browse {theme} designs and shop today!

Tons of whimsical journals to choose from! Shop now.

Snag a {theme} journal now! Click to browse.

Make writing fun with our new inspirational journals!

Ready to start selling? Perfect! For more details about journals, you can read all about the specifics in our Journals Product Guides.  

Launch Your Campaign!