Print-on-demand jewelry is a fun section of the business. Jewelry in general is a very popular product. Costume jewelry, which print-on-demand jewelry can be considered as, has only gotten more popular. By 2025, it’s expected that costume jewelry will reach $52.4 billion by 2025. There are plenty of niche markets for print-on-demand jewelry.
Now is the time to introduce jewelry into your product lineup.
Here are some of the top niches that work well with print-on-demand jewelry. If you aren’t sure where to start, these niche markets are a good place.
Family is always a good market to invest in. People love to show their loved ones they care. Whether it’s for holidays like Mother’s Day, Father’s Day, or Siblings Day, print-on-demand jewelry is a great gift for families.
Add personalization and you’ve got the perfect gift.
Speaking of personalization, it’s a huge market for print-on-demand. Jewelry is no different. You can personalize jewelry for a certain occupation, a name, and so much more. All you need is a little creativity and maybe some input from your customers (if you have any).
Pets are always a good niche market to get into. Pet parents love to show off their fur babies. Whether you go with a specific type of pet or a generic “#1 (pet) Mom or Dad,” you’ll grab your customers’ attention with fun pet-themed jewelry.
People love celebrating big life moments through physical objects so they can carry the memories around forever. You can help give these memories physical form. Jewelry is a great way to hold a memory.
Use carded jewelry to help your customers celebrate big moments in life like graduations, weddings, first (grand)child, and more.
For example, people spend around $119 on graduation gifts. You can be part of that purchase!
Holidays are always coming and going. They’re a great market to get into because they never go out of style. Printed jewelry is great for holidays. Create spooky designs for Halloween or have “Ho Ho Ho” on the pendant.
Love and jewelry go hand and hand. This doesn’t mean only romantic loves, platonic loves are also a great market to look into. Think of how best friends express love for one another or how holidays like Galentines Day have become so popular.
There are so many different hobbies to choose from! Crafting, reading, sports, model building, etc. You’ll have plenty of options to choose from. Create designs for a specific hobby or even personalize them for that hobby.
If you’re unsure about adding jewelry to your store, ask yourself “What do I have to lose?” If it doesn’t work out, you’ve lost a little time, that’s it. It’s not like you have to worry about having to store your products.
Who knows, you may find a new market that you want to target.