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Print-on-demand is so much more than selling t-shirts online. The most successful stores sell their designs on multiple products. Customers may not be interested in purchasing t-Shirts but might be interested in your design on other products or even different types of apparel. It’s time to expand your store and look at other print-on-demand products you should sell.
Marketing for the holiday season starts early. Now is the time to create a strategy for your marketing efforts, so you have the time to take advantage of each holiday. Email marketing is one of the best ways to reach your audience and incorporating email offers is a quick win for most e-commerce businesses.
Other strategies to keep in mind are:
Coffee is one of the most popular drinks all over the world. In the U.S., 79% of Americans prefer to drink coffee at home. What does this mean? They need mugs! Ceramic mugs are one of the most versatile products for print-on-demand businesses. When cooler weather approaches in the fall, customers will be looking for a new mug to add to their collection.
Here are a few ideas for designing awesome mugs for your store!
There are tons of ideas online to inspire your mug design. You can also try searching social media platforms like Pinterest for more awesome ideas. Check out our product guide for more information on designing and selling ceramic mugs.
The online jewelry industry has grown tremendously over the last 5 years and brings in nearly $8 billion annually. Much of the online jewelry sales occur during the holiday season and is a fantastic opportunity for e-commerce businesses looking to grow or branch out into different product offerings. This year, more than ever before, customers will be looking to shop online and avoid going into stores.
There are many ways you can have success selling jewelry during the holiday season. Create urgency with your audience by reminding them that shipping and production may take a bit longer and they need to shop ahead of time to receive their items in time. Find our jewelry product guide here to get started selling jewelry in your store.
Jewelry Design Tips:
Zip hoodies are an often forgotten apparel category that many print-on-demand businesses neglect. During the winter months, your audience loves snuggling up in their favorite hoodie with a design they love. If you aren’t designing and selling hoodies, you’re missing out on huge revenue potential.
Designing for a zip hoodie can be a little tricky. However, once you have it down, you’ll be on your way to selling this popular product in your store.
Design Tips:
If you’re looking for opportunities to upsell and cross-sell your designs, bathroom décor is the right product for you. Customers prefer matching sets or collections when decorating their bathrooms. Create a design that looks great on towels, shower curtains, and bath mats, and then market the collection together.
You can create carousel ads on Facebook to highlight each product with matching designs. You can also showcase all of the items together on one image for social media shares or your email campaign. While some customers may only purchase one or two items, many customers will purchase all of the matching products for their bathroom.
One of the biggest benefits of print-on-demand stores is the ability to create designs for many products without the overhead or stress of having a warehouse. There’s no risk to adding new exciting products to your stores, but there is a ton of potential to grow your business and expand your offerings. If your customers love your designs on one product, it’s likely they’ll be interested in other products as well.
Need some help getting started with print on demand? Let GearLaunch help! We can have you up and running in no time!
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