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Colors are extremely powerful. They can influence people even when they don’t realize it. In fact, colors affect people so much that there is an entire psychology field dedicated to it. Learning what color psychology is could help you enhance your designs to the next level.
It’s the study of colors and how they can affect people’s behavior. People in this type of psychology field analyze how colors can affect humans’ day-to-day decisions. They can even figure out if colors affect what people buy, which is important to your business.
Each color has its own meaning and associations with it. Using certain colors correctly could influence your customers.
Color psychology says people connect red to
Companies tend to use red for calls to action, like “Order Now” buttons. If you do choose to use red, use it sparingly because it can easily overwhelm the viewer.
Orange represents
Orange is great because it’s still attention-grabbing while not being as overwhelming as red. You should use orange in your branding if your focus is on creativity of any form.
Yellow is often associated with
Use yellow to add a little bit of cheerfulness to your site or design. If you use too much though, the caution effect can kick in and cause nervousness and anxiety.
Unsurprisingly green is connected to
Health and fitness brands tend to use green to emphasize their services or products.
Blue is associated with
Use blue to emphasize trustworthiness to your customers by using the color on any guarantees you have. If your design is trying to portray peace but seems to be missing something, add a little blue.
Purple is tied to
When using purple carefully, you can convey elegance in your designs. Using too much purple on your website could overwhelm and alienate potential customers.
Pink tends to lean more towards
If your target audience is women, using a shade of pink in your branding or designs is a smart move.
In color psychology, black is associated with
Black is a favorite among retail stores. It’s easy to read and black and white photos portray a lot of emotions.
White means (in North American cultures)
It tends to be the most used color on e-commerce websites because white with black text offers the best readability. Design-wise, white is a great base to build off of with other colors.
Gray is associated with
While it’s neutral, without other colors gray can quickly become dull. Gray is good for headers and text within websites and can be a great base color in designs.
Brown is connected to
Brown is usually used with natural products and food. If your designs are nature-focused, you should definitely use brown.
Whether you want to apply this knowledge to your branding or your designs is up to you. A perk of working with GearLaunch and print-on-demand, in general, is that you don’t have to store any unsold stock. This means you can try a bunch of different designs and see how your customers like them.
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