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By Lucy Quach, Marketing Manager at GearLaunch
Picture this: It's early October, and somewhere out there, a future customer is already thinking about Christmas gifts. They're scrolling through their phone, coffee in hand, looking for something unique—something that says "I actually thought about this." That customer could be yours.
I've been in the eCommerce and print-on-demand space long enough to know that the holiday season isn't just about twinkling lights anymore. For POD sellers, it's the Super Bowl of sales opportunities. And here's what I've learned: while some sellers are still deciding whether to jump in, the smart ones are already setting up their winter collections and warming up their marketing engines.
If you've been wondering whether Christmas 2025 is worth the hustle, or how to stand out in a sea of holiday sellers, I'm here to share what works. At GearLaunch, we've helped thousands of sellers crush the holiday season, and I want you to have your most profitable December yet.
Let me share some numbers that tell a compelling story.
Americans are planning to spend an average of $1,552 during the holiday season in 2025 (PwC 2025 Holiday Outlook), though spending varies by source with some estimates around $1,205 (Cropink). What makes this year particularly interesting: holiday shopping is starting earlier than ever, with October seeing a significant 4-point increase as a prime starting month compared to 2024 (Bazaarvoice). That wider window is your opportunity—if you're ready now.
Even more exciting? About 49% of holiday shoppers have already begun or plan to begin shopping before October 31 (Bankrate's 2025 Early Holiday Shopping Survey). These early birds aren't just browsing—they're buying. They're the organized planners, the thoughtful gift-givers, and they're looking for something special.
Here's what makes print-on-demand particularly powerful this season:
Personalization is everything. Generic gifts are out. Meaningful, customized items that show thought and effort are in. Your POD products hit that sweet spot perfectly.
Online shopping dominates. Two-thirds of consumers plan to start their holiday shopping before Black Friday (McKinsey ConsumerWise), and they're comfortable purchasing from smaller, specialized stores that offer unique items.
Mobile is king. People are shopping from their couches, during lunch breaks, and while standing in line for coffee. If your GearLaunch store is optimized for mobile, you're already ahead.
Group gifting is trending. Families, friend groups, and coworkers are buying matching items and coordinated gifts—perfect for POD collections.
With GearLaunch handling printing, packing, and shipping, you can focus on what matters: creating irresistible designs and connecting with customers.
Not all Christmas products are created equal. Let me break down what's actually selling.
Holiday hoodies and sweatshirts are absolute powerhouses. People want to be comfortable during the holidays and look festive without going full ugly-Christmas-sweater mode. Designs featuring cozy winter themes, hot cocoa references, family matching sets, and funny holiday sayings consistently perform well.
T-shirts might seem simple, but they're incredibly versatile. Family reunion shirts, matching pajama alternatives, Christmas movie marathon tees, and playful party designs all sell consistently.
Throw pillows are affordable, easy to swap seasonally, and make great gifts. Create designs for different rooms: "Let It Snow" for living rooms, "Santa's Favorite Kitchen" for dining areas, "Ho Ho Home" for entryways.
Mugs are classics for a reason. Consider designs for different audiences: funny ones for offices, elegant ones for adults, playful ones for families. Bonus: they photograph beautifully for social media.
Canvas prints and wall art help people transform their spaces instantly. Think winter landscapes, minimalist holiday designs, vintage Christmas aesthetics, and inspirational quotes.
Ornaments become treasured keepsakes. First Christmas together, baby's first Christmas, new home celebrations, pet parent ornaments—these items have serious sentimental value.
Phone cases remain surprisingly popular for holiday gifting, especially matching family themes or personalized elements.
Tote bags and small accessories work great as stocking stuffers or add-on purchases.
Instead of random individual products, I always recommend creating cohesive collections. A "Cozy Christmas" collection might include matching hoodies, mugs, and pillows. This encourages multiple purchases and increases your average order value.
Having great products is step one. Making them irresistible? That's where strategy comes in.
The most successful Christmas designs don't just look good—they feel personal. Here's what I've seen work:
Hand-drawn aesthetics beat generic clip art every time. Customers can tell when something has personality versus when it's mass-produced.
Typography matters enormously. The right font transforms a simple phrase into something special. Mix hand-lettered styles with modern fonts for visual interest.
Color psychology is real. Traditional red and green still work, but don't ignore trending palettes: dusty rose with sage green, navy with gold accents, or all-white winter themes.
Relatable messages beat generic ones. Instead of just "Merry Christmas," try "Christmas Calories Don't Count, Right?" or "Elfed Up Schedule, Still Jolly."
Make sure your designs work perfectly with GearLaunch's requirements:
We provide templates and specifications—use them. Nothing kills a sale faster than a blurry print or a cut-off design.
Create 4-6 main design themes for the season and apply them across multiple products. This makes your store look professional and helps customers find "their style" in your collection.
You've got great products. Now people need to see them.
Consumers are strategically leveraging the early fall window (September-October) to balance deals, budgeting, and product availability. Starting your marketing push in early to mid-October isn't early—it's right on time.
Create a launch campaign that builds anticipation. Tease designs on social media, build an email list with exclusive previews, and use early weeks to test which designs resonate most.
Instagram and Facebook remain powerful for visual products. Post lifestyle shots showing products in use, not just mockups. Show your mug on a cozy morning setup. Show your hoodie at a family gathering. Tell stories, don't just sell.
TikTok is where trends start. Quick videos showing design processes, holiday gift guides, or humorous takes on holiday stress can reach thousands organically. Authenticity wins here.
Pinterest is seriously underrated for POD. People actively use it to plan holidays and save gift ideas. Create pins for each product with rich descriptions and relevant keywords.
Build your list early, then nurture it strategically:
Make emails valuable. Share gift ideas, holiday inspiration, or funny content—not just "BUY NOW" blasts.
Create gift bundles that save customers time while increasing your average order value. "The Coffee Lover's Christmas" might include a mug, coaster, and matching tote. Price bundles with a 10-15% discount compared to buying separately.
The holidays can be chaotic, but with GearLaunch's print-on-demand model, you've already eliminated the biggest operational headaches.
Know your dates cold:
Display shipping cutoff dates prominently. Create natural urgency by being transparent about timelines.
During high-volume periods, customers just want to know what's happening. Set up automated order confirmations, realistic shipping expectations, tracking information, and an FAQ page covering common questions.
Be proactive. If there's any delay, communicate immediately. Most customers are understanding if you're honest and upfront.
Holiday shoppers are stressed, so exceptional service stands out. Respond to inquiries quickly (aim for under 24 hours). Be friendly, helpful, and solve problems generously.
Have clear, visible policies on returns, exchanges, damaged items, and customization change deadlines.
Here's where GearLaunch really shines: you're not stuck with boxes of unsold merchandise after Christmas. You're not dealing with storage, inventory management, or clearance sales.
This means you can offer more variety without risk, test designs quickly and scale what works, pivot based on what's selling, and focus on marketing instead of logistics.
I've seen countless sellers transform their businesses during the holiday season. The tools are ready. The market is waiting. Now it's your turn to make some holiday magic—and some serious profits—happen.
At GearLaunch, we're here to support you every step of the way with reliable printing, efficient fulfillment, and the freedom to focus on what you do best.
The early bird doesn't just get the worm in the holiday selling game—they get the whole feast. Start building your Christmas collection today, and position yourself for success before the rush hits.
Your future customers are already out there, scrolling, searching, and ready to buy. Make sure they find you first.
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